Create Facebook Audiences on the go from your MoEngage dashboard
We're excited to announce that you can now add, update, or delete Facebook Audiences right from your MoEngage dashboard. With a one-time setup, you can use MoEngage data for more customized retargeting on Facebook. It will also be easier to maintain your campaigns since you can manage your data and create Facebook Audiences from the same place.
You can also:
1. Reopen the dialogue with churned users: Create a custom Facebook Audience that targets all users who haven't received a push notification or email in the last three months. Send them targeted content that brings your brand back into their mind-space.
2. Nudge users towards a purchase: Create a custom Facebook Audience of users who have added products to their carts but haven’t made a purchase yet, even after receiving a push notification, and nudge these users towards fulfilling their transactions.
3. Drive targeted advertising: You can delete those users from your Facebook Audience who have already purchased a product in the past thirty days, to ensure that your advertising remains relevant and doesn’t cause any negative impact.
